B2B - Lahoma Ltd.

Boosting Furniture Retailer’s Sales with Visualisation, Inspiration, Configuration


As Art Director at Lahoma Ltd., I combined advanced 3D technology with creative direction to elevate the end customer experience of retailers like Bauhaus and Höffner, one of our biggest B2B clients. My work focused on leading teams that create photorealistic 3D renderings and interactive tools that seamlessly blended inspiration and functionality. By driving innovative visual content, I supported furniture retailers in showcasing their products effectively, boosting sales, and redefining the shopping journey for their customers.

Driving Sales at Fairs, Building Connections, and Recruiting Talents

At the MOW and imm Cologne fairs, I combined my expertise in art direction with a strategic focus on lead generation and client acquisition. By designing and presenting visually impactful displays, I successfully attracted new customers and secured partnerships with key retailers.

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Beyond sales, I also prioritized talent recruitment by visiting universities, identifying skilled students, and onboarding them into full-time positions after their internships. This approach seamlessly blended creative leadership with business development, driving growth and fostering long-term success.

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B2C - Davea

Shop the Look Online Shop Concept with 3D Rendered Interior Design Ideas


We collaborated with major office furniture brands like Dauphin and Nowy Styl to elevate their digital presence. Leveraging low-quality 3D models from PCon, we transformed them into high-quality, photorealistic renderings.

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Utilizing augmented reality, 360° viewers, and advanced 3D rendering techniques, we maximized the potential of existing assets to deliver visually compelling content, including packshots and immersive product experiences. This approach ensured a premium representation of their products across multiple platforms.

Delivering Meaningful Interior Concepts for Real Estates

In response to the challenges of COVID-19, Davea developed a concept to support real estate businesses by delivering high-quality 3D renderings for marketing and inspiration. Leveraging my design expertise and architectural knowledge, I guided the team to create visually striking and functional interior concepts that highlighted the potential of real estate spaces.

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These renderings provided clients with a creative, cost-effective solution during the pandemic, enabling them to engage their customers remotely while maintaining a premium visual standard.